Social media is a big deal, and it’s a BIG DEAL when it come to fundraising:
- The average social media donation is $59 and growing each year.
- 15-18% of donations are referred directly from Facebook
- Using Twitter during fundraising events can result in 10X more money raised online.
Here are some tips:
- Tell your story: Don’t simply ask your community for their hard earned-money, show them who and what will benefit from their donations.
- Add a call to action: Make your call to action specific, such as making a donation or sharing your fundraising page on Facebook. Use active language (“Click”, “Share”, “Donate”, “join me”, etc.”) to get people to take action right away.
- Make your posts sharable: Encourage people to share them. Make them interesting and relevant enough that people want to share them with their friends. A good question to ask yourself: Would you share this with your group of friends? Why or why not?
- Share your Fundraising page: You page is designed as a tool to tell your story, recruit riders, and get donations. Always link back to your donation page. Make it easy for your supporters to take action. Even add it to the footer of your email!
Use bitly.com OR TinyURL.com to shorten your Personal Fundraising Page URL to share on Twitter.
Cut, paste, and edit these status updates into your Facebook, Twitter, or other Social media accounts:
- I’m registered for Bike to the Beach, a 100-mile Charity Ride for autism. I am riding for my ___________. There is strength in numbers. Please support me. Can I count on you support? Donate with me at [insert personal fundraising page here].
- I need YOUR help! I’m raising funds for autism and I would LOVE your help raising funds. Any amount of donation can help me reach my goal – $10, $25, whatever you can do will be greatly appreciated. I have to raise $XX.XX by [insert date]. [Insert personal fundraising page here].
- Looking for a riding partner for Bike to the Beach for autism. You know you want to join me and the Bike to the Beach community for our [insert date] ride for autism.
- Can you believe it?! I am participating in the 2016 Bike to the Beach for autism – cycling 100 miles and raising over $500.00 in the fight to cure autism. Please read my story and make a donation to my personal fundraising page [insert personal fundraising page here].
- Wow, I’m tired … I just returned from an X Mile training ride and I’m feeling good. But I’ll feel even better when I hit my fundraising goal for Bike to the Beach for autism ($XX.XX more to go!). Please donate to me today [insert personal fundraising page here].
- In XX days, I will be cycling over 100 miles in the fight to find the cure for autism. Please support me with a donation of $XX.XX [insert personal fundraising page here].
- Thank you to all of you who have donated to my ride for autism! When I hit the road on [Insert date], I will know that you were a special part of my Bike to the Beach journey! If you haven’t donated, please click here to support me [insert personal fundraising page here].
- Only $XX.XX to go! Friends and family, I need your help to reach my $XX.XX goal! [insert personal fundraising page here].